AI Search
3 months
208.4K AI citations across Bing and Copilot.
Service
AI Search
Sources
Bing · Copilot
Pages / wk
131 avg
Results
Real dashboards. Active law-firm clients.
Five case studies with unaltered screenshots from Google Search Console, Bing Webmaster Tools, and Microsoft AI Performance. Firm names withheld so clients keep their playbook private. Numbers and dashboards are real.
208K
AI citations
on Copilot & Bing
55K+
Combined
organic clicks
10M+
Combined search
impressions
5
Detailed
case studies
Google Search Console ◆
Bing Webmaster Tools ◆
Microsoft AI Performance ◆
YMYL specialist ◆
E-E-A-T integration ◆
AI citations ◆
Local pack ◆
Malware recovery ◆
Cluster strategy ◆
Names withheld ◆
Google Search Console ◆
Bing Webmaster Tools ◆
Microsoft AI Performance ◆
YMYL specialist ◆
E-E-A-T integration ◆
AI citations ◆
Local pack ◆
Malware recovery ◆
Cluster strategy ◆
Names withheld ◆
How to read these
Numbers from the actual dashboards.
Every case below is an active law-firm client. Every screenshot is the firm’s own analytics dashboard exported directly. Nothing is staged, recreated, or compiled from typical-case benchmarks.
Names are withheld so competitors cannot reverse-engineer each firm’s content set. The numbers are still identifiable to the firms themselves if they look closely at their own data, but the practice areas, geographies, and detail callouts are kept generic enough that the case studies remain anonymous in public.
The work is the same across every client. The only difference is which dashboard the dividend shows up on.
Case studies
Five lawyer wins, five dashboards.
Each card opens the full case study with the dashboard at full resolution, the situation, the approach, what it produced, and the methodology lessons that travel to other firms.
SEO Retainer
6 months
23.3K clicks, 3.55M impressions, single law firm.
Vertical
Law firm
CTR
0.7%
Avg pos
7.9
Security
Recovered
25.5K clicks restored, malware purged.
Vertical
Law firm
Service
Security
Impressions
5.04M
Local SEO
28 days
3.4K clicks for a Brooklyn law firm.
CTR
1.1%
Avg pos
6.3
Impressions
300K
Bing & AI
3 months
1.5M Bing impressions, feeding Copilot.
Clicks
3.1K
Surface
Bing · Copilot
CTR
0.21%
Your firm
Next
Your firm’s case study belongs here.
Free audit identifies the chart your firm will produce next.
Status
Open
Step 1
Free audit
Step 2
Written scope
All numbers above are taken directly from Google Search Console, Bing Webmaster Tools, and the Microsoft AI Performance dashboard for active law-firm clients. Names withheld at client request.
What ties them together
Same playbook, different dashboard.
Different surface, same disciplines. Each case study above is one slice of the same six-layer law-firm SEO methodology applied to one engagement’s primary constraint.
Service breakdown
01
YMYL-grade content from someone with legal training
Statute citations, case-law references, jurisdictional nuance, and the precision a YMYL quality rater expects. Generic SEO copy gets buried below it.
02
Cluster strategy, not page-by-page
Each practice area as a pillar plus 8 to 15 supporting pages. Internal linking authored to direct authority into the pillar. Compounds across months and across engines.
03
E-E-A-T author signals on every page
Attorney author bios, bar admission, jurisdictional scope, review pathway. Attorney and LegalService schema connecting every page to a credentialed person.
04
Local signals if the firm is geo-anchored
Google Business Profile rebuild, citation cleanup, review acquisition workflow, neighborhood-level content. The local pack moves on a weekly cadence when the signals align.
05
AI search formatting and Bing parity
Direct-answer formatting, named lists, schema validated against Bing, IndexNow integration, llms.txt. The same patterns earn rich SERP features and AI citations.
06
Link earning from legal-trust sources
State and county bar listings, legal directories Google actually trusts, HARO and qwoted commentary, earned editorial features. No PBNs, no anchor manipulation.
Why withhold every client name?
Every firm here is in a competitive legal market. Publishing the name and the dashboard together would hand competitors a roadmap to reverse-engineer the page set, the schema, and the link plan. Names off the public record, numbers on, is the only honest middle path.
Are these all the same client or different firms?
Different firms, different practice areas, different US geographies. Each case study is a single client. A handful are from the same metro area, but no two cases share the same firm. The methodology overlaps; the engagements do not.
Why no case study for the firm I am most curious about?
Five cases are public. Several other engagements are held in reserve for prospective-client conversations because the firms have not consented to dashboards on a public page. If you are weighing a retainer, ask during the free audit and the relevant ones can be walked through in private.
What if my firm is brand new with no domain authority?
Brand-new domains can ship the same methodology but need 9 to 12 months before the YMYL dampening clears. The first quarter looks much flatter than these dashboards. Established domains compound faster because the trust baseline already exists.
How quickly should I expect first dashboard movement?
Local pack movement: 14 to 30 days. Technical and on-page lifts: 30 to 60 days. Practice-area ranking gains: 3 to 6 months. AI citations: first signals 30 to 60 days, volume around 90. The free audit gives a realistic timeline for your specific starting point.
Let us talk
Your firm’s chart starts here.
Free audit of your current rankings, website, AI visibility, and competitive position. Written document, not a slide deck.
Or email directly: contact@hey-ash.com