Notes from live rankings.
Practical writing on AI search, YMYL SEO, and ranking high-trust websites. Everything here comes from real client and portfolio work, not theory.
How to get cited by ChatGPT and Google AI Overviews
The structured-data and content groundwork behind 208.4K real AI citations in three months, explained step by step so you can apply it to your own site.
Read the note →
What E-E-A-T actually means for high-trust niches
Experience, expertise, authority, trust: what Google can actually see, and the signals most legal and medical sites forget to ship.
The website audit checklist I run before every build
The exact pre-build audit: indexing, schema, speed, and the trust gaps that quietly cap rankings in YMYL niches.
What SEO actually costs in 2026, honestly
Agencies, freelancers, and productized builds compared, with the real numbers behind each model and where the markup hides.
New notes ship as the work surfaces them. The system behind these posts is included with every build.
Want it done for you instead?
Everything in these notes is what I do inside every build: the content, the schema, the AI-search groundwork, the first month of management.