Count
I
The map pack
Someone hurt in a crash searches "car accident lawyer near me" on a phone and sees three firms on a map before anything else. The fourth firm sits below a scroll that most people never make.
For personal injury law firms
SEO for personal injury lawyers that signs more cases.
I help personal injury firms rank in the Google map pack and organic results, get named by ChatGPT and Google AI, and turn that attention into signed cases. I am a law graduate (LL.B, LL.M) who has done SEO since 2017, and personal injury is the only practice area I work in.
Case types I build pages for
- Car accidents
- Truck accidents
- Motorcycle accidents
- Slip and fall
- Wrongful death
- Dog bites
Prepared by
Law grad
Ashikur Rahman
LL.B, LL.M · SEO since 2017
Law gradcar accident lawyer near me
- 1
Your Firm Injury Lawyers
4.9(312) · Injury attorney
- 2
Second Street Law Group
4.6(88) · Injury attorney
- 3
Metro Accident Attorneys
4.4(51) · Injury attorney
Illustration
Exhibits A to E
The record: real dashboards from personal injury firms.
No mockups and no rounded-up claims. Each exhibit is a screenshot from a firm's own Search Console, Bing, or Microsoft AI dashboard.
23.3Korganic clicks
23.3K clicks from 3.55M impressions in six months
Source: Google Search Console · 6 months
208.4KAI citations
208.4K AI citations in three months
Source: Microsoft AI Performance dashboard · 3 months
25.5Kclicks recovered
25.5K clicks recovered after a malware attack
Source: Google Search Console · Recovery campaign
3.4Kclicks in 28 days
3.4K clicks in the first 28 days
Source: Google Search Console · 28 days
3.1KBing clicks
3.1K Bing clicks feeding Copilot answers
Source: Bing Webmaster Tools · 3 months
Every number is read directly from Google Search Console, Bing Webmaster Tools, or the Microsoft AI Performance dashboard for personal injury firm clients. Firm names withheld at client request. Past results do not guarantee future results.
The complaint
Why most injury firms lose the search before the phone rings.
Three places decide which firm an injured person calls. Most agencies work all three the way they would for a plumber, and injury firms pay for it.
Count
II
The case-type page
A person hit by a truck searches for a truck accident lawyer, not a law firm. Firms with a real page for every case type, written around the questions injured people ask, take those searches from firms with one Practice Areas page.
Count
III
The AI answer
People now ask ChatGPT, Google AI Overviews, and Copilot which lawyer to call. The answer names a few firms and cites its sources. A firm that is not a source is not in the answer, however well it ranks.
Three services, one niche
What a personal injury firm needs to be found and chosen.
Personal Injury SEO
Rank in the Google map pack and the organic results for the case types and cities that bring in your best cases.
- Google Business Profile and map pack work
- A page for every case type and market
- Technical SEO and site speed
- Monthly report from your own Search Console
Personal Injury Website Design
A fast, mobile-first site built to rank from launch day and to turn an injured visitor into a call or a consultation request.
- Built around calls and case reviews
- Case-type architecture from the start
- Advertising disclaimers built in
- Schema in the raw HTML
Personal Injury AI Search
AEO, GEO, and ChatGPT SEO, so AI assistants name your firm and cite your pages when someone asks who to call.
- Answer-first case-type pages
- Entity and schema buildout
- Presence on the sources AI engines cite
- AI citation and referral tracking
Why a law graduate
SEO from someone who has read the rules.
I hold an LL.B and an LL.M in International Law from the University of Rajshahi. I am not a practicing attorney and I do not give legal advice.
What the degrees give me is the habit of reading rules closely. Lawyer advertising is regulated in a way a dentist's or a plumber's is not, and most agencies write injury pages as if it were not. I write marketing that a careful ethics partner would sign off on, and I flag anything your firm should check before it goes live.
Ashikur Rahman
Read the full profile Rules I write within
No false or misleading claims
ABA Model Rule 7.1 and its state versions. No inflated results, no invented reviews, no promises about outcomes.
Careful with "specialist"
Under Model Rule 7.2(c), a lawyer can claim to be a certified specialist only when an approved body has certified them. I do not put that word, or a near version of it, on your pages unless you hold the certification.
Case results and testimonials
Many states require a disclaimer next to past results or client reviews. I place them where your state requires them.
Filing requirements
Some states, Texas and Florida among them, require certain lawyer advertising to be filed with the bar. I flag the pages that may need it so your firm can decide.
Compliance stays your firm's call. I flag, explain, and adjust; your firm approves.
Procedure
How an engagement runs, entry by entry.
- Entry 01
Free visibility review
You send your website. I check your map pack position in your market, your case-type pages, your Google Business Profile, and whether ChatGPT and Google AI name your firm. You get the findings in writing.
- Entry 02
Discovery call
We go through the findings, your case types, your markets, and which cases you want more of. I tell you what I would fix first and why.
- Entry 03
The work
Technical repairs, case-type and location pages, Business Profile work, schema, and the citations AI engines read. Every change is logged, and nothing goes live on your site without your approval.
- Entry 04
The monthly record
A plain report every month from your own Search Console, Business Profile, and AI dashboards: clicks, calls, and consultation requests where your tracking records them.
Free visibility review
Find out where your firm stands today.
Send your website and email. I check your map pack position, your case-type pages, your Business Profile, and what ChatGPT and Google AI say when someone asks for an injury lawyer in your city. You get my findings in writing, free.
Questions from firms
What injury lawyers ask before they hire me.
- Q1What is personal injury SEO?
- Personal injury SEO is the work of getting an injury law firm found by people who were just hurt and are searching for a lawyer. It covers the Google map pack, the organic results for each case type and city, the firm's Google Business Profile, and the technical health of the website. Done well, it turns searches like "truck accident lawyer near me" into calls to your intake line.
- Q2Are you a lawyer?
- No. I hold an LL.B and an LL.M in International Law from the University of Rajshahi, but I am not a practicing attorney and I do not give legal advice. The legal training is why I can read your bar's advertising rules closely and write marketing that stays inside them. Your firm always approves what goes live.
- Q3How long does personal injury SEO take to work?
- It depends on your market and on what is broken. Fixable problems, such as a weak Business Profile or missing case-type pages, can show movement within weeks: one Brooklyn firm saw 3,400 clicks in its first 28 days. Ranking for the most contested terms in a large city takes months of steady work. I will tell you which situation you are in after the free review.
- Q4Do you guarantee first place on Google?
- No. Nobody controls Google's rankings, and anyone who guarantees a position is guessing or bending the truth. What I can show you is the record: real dashboards from personal injury firms I have worked with, and a written plan for yours.
- Q5What is the difference between SEO, AEO, and GEO?
- SEO gets your pages ranked in search results. AEO, answer engine optimization, shapes your pages so engines can lift a clear answer from them. GEO, generative engine optimization, works on getting your firm named and cited inside the AI-written answers in ChatGPT, Google AI Overviews, and Copilot. An injury firm now needs all three, and they share most of the same groundwork.
- Q6Do I need a new website to rank?
- Not always. Many firm sites rank well once their technical problems and thin pages are fixed. A rebuild makes sense when the site is slow on phones, cannot hold case-type pages cleanly, or does not turn visitors into calls. I will tell you plainly which one your site is.
Next step
Ready to be the firm injured people find first?
Book a free discovery call. I will show you where your firm stands in Google and in AI answers today, what is holding it back, and what I would do about it. No pressure and no obligation.