YMYL SEO for Law Firms

Law Firm SEO by a lawyer, not a generalist.

LLB and LLM credentials combined with 6+ years of YMYL SEO experience help law firms rank on Google, appear in ChatGPT and Perplexity answers, and convert more clients.

6+

Years YMYL SEO experience

LLB+LLM

International Law, Rajshahi University

Top 3

Local rankings across client roster

Ashikur Rahman, founder of hey-ash, LLB and LLM in International Law

Ashikur Rahman, LLM

Founder. Law Firm SEO · AI Search Optimization

Personal Injury Family Law Criminal Defense Estate Planning Immigration Bankruptcy Real Estate Workers Compensation Employment Law Medical Malpractice Personal Injury Family Law Criminal Defense Estate Planning Immigration Bankruptcy Real Estate Workers Compensation Employment Law Medical Malpractice
Workspace with Elementor, Claude Code, and Google Search Console open side by side
The Challenge

Generic SEO fails law firms.

Google treats legal queries as Your Money or Your Life. That means stricter content quality, harder E-E-A-T thresholds, and zero patience for filler. Most SEO agencies optimize for traffic. Law firms need to optimize for trust.

Most SEO professionals learn about law firms from their clients. I learned about law before I ever touched SEO.

Technical foundation that passes Core Web Vitals, fast indexing, mobile-first rendering, no crawl traps.

Practice-area content written by someone who understands the case law, not paraphrased from Wikipedia.

Author bios that satisfy E-E-A-T review by both Google quality raters and prospective clients.

Local SEO and Google Business Profile work that wins the map pack for practice-area-plus-city queries.

Link earning from real legal directories, bar associations, and citations, not PBN spam.

Schema markup plus entity SEO that wins LegalService eligibility and citations in ChatGPT, Perplexity, and AI Overviews.

Services

Three engagements, all anchored in law.

Pick one or stack all three. Every engagement starts with a free SEO audit and a written scope before any retainer begins.

Brass Law Office nameplate on marble desk next to smartphone showing Google Maps local pack of three law firm listings
Flagship

Law Firm SEO

Holistic engagement covering technical SEO, local SEO and Google Business Profile, practice-area content, link earning, schema, and E-E-A-T author signals.

Explore Law Firm SEO
Laptop on a walnut desk showing a ChatGPT answer about the best personal injury lawyer in Queens with citations
Newest wedge

AI Search Optimization

Position your firm to appear in ChatGPT, Google AI Overviews, and Perplexity when prospects ask legal questions.

Explore AI Search
iMac and iPhone on a walnut desk showing a Madison and York law firm website mockup with courthouse imagery
One-time build

Law Firm Web Design

Websites built specifically for law firms. Engineered to rank, load fast, and convert visitors into consultations.

Explore Web Design
Ashikur Rahman at workspace, building law-firm SEO with Claude Code

Hands on every account.

No junior account managers. No outsourced content. Built and shipped by Ashikur Rahman.

About

The agency where the degree matches the niche.

I hold an LLB and an LLM in International Law from Rajshahi University. Since 2018, my focus has been exclusively SEO for YMYL industries, with the last four years on law firms specifically.

Most SEO agencies will tell a law firm to write content as if they understand the practice area. I do not have to pretend. I read case law for years before I read keyword reports.

LLB International Law

Rajshahi University

LLM International Law

Rajshahi University

6+ Years YMYL SEO

Healthcare, finance, legal verticals

Founder, hey-ash.com

US law firm SEO & AI Search

Work

Five lawyer wins, real dashboards.

Selected case studies from the active law-firm roster. Firm names withheld for confidentiality, real Google and Bing Search Console captures shown.

All numbers above are taken directly from Google Search Console, Bing Webmaster Tools, and the Microsoft AI Performance dashboard for active law-firm clients. Names withheld at client request.

How we work

Four steps, no surprises.

Every engagement follows the same audit-first, scope-second sequence. No retainer starts without both sides agreeing on the deliverables and the time horizon.

01

Free SEO Audit

75-point technical, content, and E-E-A-T review. Delivered as a written report inside 7 business days.

02

Written Scope

Clear quarterly milestones, fixed deliverables, and a real timeline. Nothing starts without sign-off.

03

Execution

Technical, on-page, content, link, and AI search work shipped on a 30-60-90 day cadence with weekly updates.

04

Quarterly Reviews

Ranking, traffic, and lead-quality reporting against the agreed milestones. Adjust or expand the scope each quarter.

How we engage

Free audit first, scope second.

Every engagement begins with a free SEO audit so the scope, timeline, and investment are written down before any retainer is signed. No surprise pricing, no boilerplate proposals.

01 Flagship

Law Firm SEO Retainer

Monthly retainer covering every layer of organic search for law firms.

  • Technical SEO + Core Web Vitals
  • Local SEO + Google Business Profile
  • Practice-area content production
  • Link earning from legal authorities
  • Schema + entity SEO
  • Monthly reporting, quarterly milestones
Get your free audit
02 Newest wedge

AI Search Optimization

Done-for-you GEO and AEO work targeting generative search surfaces.

  • ChatGPT visibility positioning
  • Google AI Overviews eligibility
  • Perplexity and Copilot citations
  • llms.txt + entity SEO setup
  • Citation-worthy content
  • Brand-mention monitoring
Get your free audit
03 One-time build

Law Firm Website Build

Strategy, design, and engineering for a website built to rank and convert.

  • Strategy, IA, and UX design
  • Next.js or WordPress build
  • E-E-A-T author architecture
  • Core Web Vitals engineering
  • Schema + on-page SEO
  • Analytics + conversion tracking
Get your free audit
Get my free SEO audit

Delivered inside 7 business days, no call required

He reads our case law before he touches our content calendar. That is the difference. Three months in, we are ranking for keywords our previous agency told us were impossible.

Managing Partner, US Personal Injury Firm

Placeholder quote with realistic structure. Replace with verified attribution before launch.

Field notes

Writing about law-firm SEO while we do it.

FAQ

Honest answers, no agency-speak.

Still unsure? The free SEO audit answers most of these for your specific firm before any commitment.

Get the audit
How does the LLB and LLM actually change the SEO work?
Three ways. First, practice-area content reads as written by a lawyer, not a copywriter, which Google quality raters recognize as E-E-A-T. Second, schema and entity SEO use real LegalService and Attorney markup written to spec. Third, AI Search citations favor sources that demonstrate professional expertise, which a legal degree visibly supplies.
How long until we see rankings move?
Local pack movement on practice-area-plus-city queries usually shows in 60 to 120 days. Map pack top 3 on competitive personal-injury terms can take 6 to 12 months depending on the city. AI Search citation wins begin within 30 to 60 days because the index is faster.
Do you work with law firms outside the US?
Yes, but the YMYL frameworks shift by jurisdiction. UK, Canada, and Australia legal SEO is similar enough that the playbook transfers cleanly. EU markets need localization. Free intro call confirms fit before any scope is built.
Will you sign a non-compete with my firm?
Yes for engagements over $5,000 per month. We will not work with another firm in the same practice area inside the same metro for the duration of the retainer plus 90 days. Written into the contract.
Can you handle the website rebuild and the SEO at the same time?
Yes, and that combination is the highest-ROI path for most firms below $5M in annual fees. We sequence the technical SEO and content work into the build so launch day is also rank-ready, instead of doing a relaunch and then spending six months redoing it.
What is GEO and AEO?
GEO is Generative Engine Optimization, the work that gets a firm cited in ChatGPT, Claude, Gemini, and Perplexity answers. AEO is Answer Engine Optimization, the work that gets a firm into Google AI Overviews and traditional featured snippets. Both fall under the AI Search Optimization retainer.
Free SEO Audit

See where your firm stands before we talk.

Send your domain. Get a written top-line review of your YMYL readiness, local visibility, and AI Search exposure inside 7 business days. No call required.

Or email contact@hey-ash.com directly.