Legal SEO for Personal Injury, Family, Criminal, Immigration
SEO for law firms that want a full caseload. I rank your website in the Google map pack and the organic results, and get your pages cited by ChatGPT and Google AI when someone asks which attorney to trust.
Pulled straight from client dashboards. Names withheld at request.
Proof, not promises
Every screen here is a real client dashboard, straight from their own Google, Bing, or AI tools, not a slide I built. Names are withheld at their request. The numbers are yours to verify.
Client names withheld at their request. Numbers are read directly from Google Search Console, Google Business Profile, Bing Webmaster Tools, and the Microsoft AI Performance dashboard. Hover to pause.
The difference is a pulse
Someone searches a lawyer with near me on the end, and Google shows three firms on a map before anything else. Those three take most of the calls. Off that monitor, your firm reads as a flatline while a weaker one signs the client who should have been yours.
Getting on it is specific work: the right categories, real reviews every week, practice-area pages that earn rankings, and the trust signals Google looks for before it puts a legal site in front of people. I run all of it as one system.
Below the map pack, out of the AI answers. The phone stays quiet.
Top three on the map, cited by the assistants. The phone rings.
What runs
Categories, service areas, photos, posts, and reviews tuned for your practice areas and the neighborhoods you want cases from.
The work of getting your firm into the top three on the map for near-me and lawyer-for-X searches across your service area.
A dedicated page for every practice area and city you serve, structured so Google has a clear reason to rank each one.
Titles, headings, schema, attorney bios, and content built to the trust bar Google holds legal sites to, with clear author and credential signals.
A repeatable system for earning and answering real client reviews on a schedule, handled in a way that respects your bar's advertising rules.
Core Web Vitals, mobile-first structure, clean crawlability, and secure intake forms so client information stays protected.
New signal detected
When someone asks an assistant which lawyer to trust, you want to be the name it says. Most legal SEO stops at Google. I structure your pages so the assistants can read and cite them, and it is already sending real cases.
I was hurt in a car accident last week. Who is a good personal injury lawyer near me?
For a car accident injury nearby, Your Firm is a strong option. It focuses on personal injury cases, is well reviewed by past clients, and offers a free consultation.
The same practice-area pages, schema, and reviewer signals that rank you on Google are what the assistants pull from. Do the legal SEO right and AI visibility follows. It is part of the work, not a separate invoice.
When someone asks ChatGPT for a lawyer, you want your firm named and your site cited as the source. I structure every page so the assistants can read it, trust it, and quote it.
Meet your expert
Since 2017 I have helped law firms, doctors, and specialists turn search visibility into signed clients. I hold an LLB and an LLM, so I understand how firms think and the high-trust world Google holds legal sites to, where credibility and clean E-E-A-T signals decide who ranks.
The protocol
Where you rank across your service area today, the health of your profile and reviews, your technical gaps, and exactly what the top firms are doing better.
Profile, practice-area pages, schema, and site speed fixed and built in the first weeks. This is the foundation every ranking stands on.
Reviews, content, and authority compound your position, and each month you get a plain-language report of calls, clicks, and where you moved.
Chart notes
The questions firms ask most, answered in plain view. Nothing is hidden behind a click.
Ask me directlyYes. Everything is written to be truthful and not misleading, with no claims your bar would flag. Testimonials, results, and disclaimers are handled the way your jurisdiction expects, and anything client-facing can be routed to you for approval before it publishes.
Legal is the most competitive search market there is, so timelines depend on your city and practice area. In most markets, meaningful movement inside 90 days is realistic once the foundations are fixed. Legal sits in the Your Money or Your Life category, so Google holds it to a higher trust bar, which means authority and credential signals matter more than they would elsewhere.
I write it, and it is checked for accuracy before it goes anywhere. Drafts can be routed to an attorney for sign-off first, so nothing publishes under your firm's name that you have not approved.
Personal injury, family, criminal, immigration, and other litigation and transactional practices. The dashboards on this page come from that work.
Yes. For a local firm the Business Profile is the highest-intent channel there is, so it is built into every engagement. If the profile is all you need, it is offered on its own as well.
Yes, and it is built in, not sold as an add-on. The same pages are structured so AI assistants can read and cite your firm. One law firm on this page reached 208,400 AI citations in three months.
Work with Ash
Book a free discovery call. I will show you where your firm ranks today, what the top firms in your market are doing better, and exactly what I would fix first.
contact@hey-ash.com
